A product designershaping how thingswork & feel.
01About
I design products at the intersection of user needs and business outcomes — shaping how they actually work and feel, not just how they look.
My journey into design started in my final year of college, building a Kinect-based game for shoulder injury rehabilitation at Hasan Sadikin Hospital in Bandung. I built everything from scratch — assets, mechanics, the whole experience. My lecturer noticed how naturally I approached the human side of the problem, and that's when I realized I had a genuine interest in Human-Computer Interaction.
Since 2018 I've been designing across agritech, HR tech, marketplaces, and banking. Each space taught me a different muscle: trust and clarity at Vestifarm, complex workflows at GreatdayHR, operational reliability at Moladin, and banking-grade rigor at Bank Raya.
The common thread across all of it has always been understanding the user deeply and translating that into something that genuinely solves their problem.
02Now
A quick snapshot of this season.
Building
Rogue Chess — a roguelike chess game, on the side.
Open to
Senior Product Design, Full Stack Enginer, Game Developer roles, contract or full-time.
Reading
Heretics of Dune
03Experience
8+ years across fintech, HR tech, marketplaces & banking.
Jan 2025 — Jan 2026
Senior Product Designer
Bank Raya IndonesiaContract
Owned end-to-end design for the Payment, Sales Performance, and Raya Agent apps — improving usability and operational efficiency at banking-grade standard.
Nov 2021 — Jul 2024
Product Designer
MoladinFull-time · 2 yrs 9 mos
Led end-to-end design for inspector and dealer-facing tools in a used-car marketplace. Redesigned the inspection scheduling experience, lifted inspector productivity, and helped build out the design system.
Dec 2019 — Oct 2021
UI/UX Designer
GreatdayHRFull-time · 1 yr 11 mos
Led design across HRIS web and mobile. Contributed to a Play Store rating lift from 3.6 → 4.2 ⭐ via a faster, more intuitive experience.
2018 — 2019
Product Designer
VestifarmFull-time
First role out of college, designing an agricultural crowdfunding platform where trust and clarity were the whole product.
04Selected works
Four pieces that shaped how I work.
05Writing
A few pieces I'm working on — drafts in motion.
For now, most of my thinking lives in case studies and on Medium.
06Contact